Bailian Group has planned more than 150 themed consumption promotional activities for the fifth Shanghai Shopping Festival.

The group recently kicked off its festival marketing activities with a launch ceremony titled the Shanghai Shopping Festival • Bailian Better Life Season. This event showcases new products and stores, integrated activities spanning commerce, tourism, culture, sports, and exhibitions, as well as a variety of services tailored to residents, senior citizens, and domestic and international tourists.

It also unveiled the Bailian signature service brand Touch-Care at the ceremony.

Throughout the shopping festival, commercial spaces under the Bailian Group umbrella will undergo a metamorphosis into stages, theaters, exhibition areas, and sports venues, offering an array of activities.

In collaboration with Photofairs Shanghai, Bailian Group Co Ltd will unveil the special art project Boundless Bailian at the Shanghai Exhibition Center and the Shanghai No 1 Department Store.

Bailian Asset Holding Co Ltd will host inaugural exhibitions and grand showcases for pioneering artists.

Additionally, BAIwork at the Brunner, Mond & Co Building will hold the Chinese debut exhibition of Baroque Pearls by the renowned contemporary German artist Willy Heber, alongside the female-themed exhibition Light beyond Traces.