The eighth China International Import Expo generated over 6 billion exposures across the internet, according to the CIIE 2025 Media Coverage and Influence Report released on Dec 19 at the National Exhibition and Convention Center (Shanghai) during the opening of the CIIE U-Fair.

The report, jointly published by the China International Import Expo Bureau and Beijing People Online Network, analyzes the communication impact of the eighth CIIE through data, charts, and professional analysis. More than 2.4 million pieces of information about the expo circulated online.

Wu Zhengping, deputy director of the China International Import Expo Bureau, highlighted the significance of the CIIE as a platform for global engagement.

"The CIIE is China's calling card to the world, showing our commitment to opening-up," Wu said. He emphasized the importance of amplifying the expo's message to demonstrate the vast opportunities available in the Chinese market.

Wu further emphasized the power of storytelling in conveying the expo's impact beyond trade figures.

He cited examples such as Peruvian alpaca dolls benefiting families in the Andes, grass-fed milk from New Zealand becoming a staple in Ningxia Hui autonomous region, and a German water treatment system providing cleaner water for children in Kashgar, Xinjiang Uygur autonomous region.

"These are the most compelling ways to showcase the CIIE's impact," Wu said.

The eighth CIIE featured 67 countries and regions in the national exhibition, with about 280 booth activities. The enterprise exhibition covered 367,000 square meters, hosting 4,108 companies and launching 461 new products, technologies, and services.

The Hongqiao Forum involved over 400 guests and released 20 reports, indices, standards, and initiatives. Eighty-three supporting activities were organized, and the cultural exchange exhibition area exceeded 38,000 square meters.

Wu also encouraged collaboration to amplify the "CIIE voice".

According to Wu, the ninth CIIE preparations have begun. He anticipates further improvements to communication mechanisms to create a greater global impact.