The Putuo section of Shanghai International Cruise Festival was unveiled on Aug 22 as a key event of the 2025 Shanghai Summer International Consumption Season in Putuo district.

Shanghai Global Harbor, one of the participating shopping complexes, has introduced an immersive micro-getaway experience by blending a cruise theme with commerce and culture.

As one of Shanghai's major nightlife landmarks, Global Harbor has built an ecosystem that combines shopping, dining, cultural entertainment, and popular events. To further boost the night economy, the mall has extended business hours and offered tailored incentives for merchants, enhancing both consumer engagement and sales.

Global Harbor also hosts the "88 Tribe" market and a trunk bazaar at its west and south squares during weekends to boost the outdoor economy.

Since July, free parking, longer business hours, and night-only promotions have involved nearly 30 merchants in creating a diverse nighttime consumption scene.

Putuo is actively integrating outdoor, night, and cruise-related economies. The district's total retail sales in July surged by 35 percent year-on-year. More consumer-focused activities are planned to further improve the visitor experience and strengthen Shanghai's role as an international consumption hub.

Source: Official WeChat account of Shanghai Putuo Media Center at "shputuo"