M&G Stationery announced a partnership with Shanghai Global Harbor on Jan 3, together with its independent lifestyle brand, M&G Shop.

The collaboration marks the launch of the first large-scale toy and pop culture festival of the year at the shopping complex.

With more than three decades of experience, M&G Stationery is one of the world's largest stationery manufacturers.

As part of the festival, the brand unveiled a designer collaboration series created with French artist Florence Bamberger, known for her bold use of color and contemporary graphic style.

Bamberger has previously collaborated with international brands including Hermes, Diptyque, and Pierre Herme. For her work with M&G Stationery, she drew inspiration from light and cosmic imagery, such as the sun, the moon, and stars. These elements were translated into a collection of backpacks, notebooks, and writing instruments.

The collection was presented through a fashion-style runway show at the venue.

Several other M&G products were also showcased, including Beckmann, a Norwegian school backpack brand known for its ergonomic design that is now part of the M&G portfolio; the meeboki notebook series designed for Chinese handwriting; and the LOHAS line made with biodegradable and recycled materials.

In addition, M&G Stationery and M&G Shop presented a selection of ACGN-themed collaborations, featuring popular characters such as Snoopy and Lulu the Piggy.

If you go

Open: Now until Jan 18

Where: Central Hall, B2, Global Harbor, No 3300 North Zhongshan Road

Transport: Metro Line 3, Jinshajiang Road Station, Exit 2

Sources: Shanghai Observer and M&G Stationery