A seasonal pop-up by Celine is being held at Zhangyuan in Jing'an district from April 13 to May 10. Titled "Ete Celine", the event marks the brand's second collaboration with the site. Following last year's South of France-inspired garden theme, this edition draws on a French seaside holiday, reinforcing Zhangyuan's role as a key venue for brand debuts in Shanghai.

The pop-up space features coastal elements throughout. The exterior is defined by large seascape visuals, and the plaza incorporates dune-style installations. Two wooden cabins house an ice cream bar and a cycling- and surfing-themed space. A table tennis zone in the courtyard adds an interactive element.

On the ground floor, the main building combines seaside references with Parisian-style interiors to present the global debut of the Ete Celine collection, including women's ready-to-wear, accessories, and selected menswear. A nearby personalization area offers on-site customization for handbags, small leather goods, and denim pieces. The service is being introduced globally for the first time and is exclusive to Zhangyuan, with design options including the Chinese zodiac, letters, and animal motifs from the brand's archives.

Upstairs, four areas present jewelry, haute perfumery, a photo booth, and a private salon. Antique furniture and custom pieces contribute to the overall design.

Since the reopening of its west section, Zhangyuan has introduced more than 50 major brands and hosted over 280 debut events. It has also implemented measures such as a dedicated bonded warehouse and an instant departure tax refund service called "refund-upon-purchase", which continue to improve the visitor experience. The pop-up also offers the same instant tax refund service for overseas visitors.

If you go

When: Now until May 10

Where: W12, Zhangyuan, No 258 North Maoming Road, Jing'an district

Reservation: Via Celine's official WeChat mini program

Sources: WeChat account of Jing'an district, Xiaohongshu account of Celine