Following stops in Los Angeles, Doha, London, and Tokyo, French football club Paris Saint-Germain has brought its "Shanghai Maison" (Ici C'est Paris La Maison Shanghai) to China for the first time.

Running from May 14 to 17 at Zhangyuan in Jing'an district, the event blends sports, culture, and lifestyle, merging Parisian avant-garde aesthetics with Shanghai's local charm.

Exclusive Shanghai debut items

The event showcases an exhibition of iconic match posters from PSG's history, the UEFA Champions League trophy, and other collectibles celebrating the club's legacy, giving visitors a comprehensive visual experience of its heritage and ethos.

At the concept store, shoppers can explore the full range of PSG's red and blue wardrobe, including the official jerseys from the current season. Special collaborations include a themed design in partnership with global sensation Labubu, which can be customized on-site. Atelier La Pieuvre returns with nine designs that blend PSG motifs with traditional Chinese symbols, offering bespoke items for personalization.

The Shanghai Maison also features multiple exclusive collaborations that further highlight PSG's lifestyle culture and its fusion with local creativity. Highlights include a limited capsule collection with singer and PHANTACi founder Jay Chou, two China-inspired pieces by Paris brand Pieces Uniques, multiple fashion items from South Korean label Balansa, and an embroidery series by PSG's China retail partner Fanatics China, inspired by traditional Chinese craftsmanship.

Immersive exploration

The event is divided into several interactive zones for visitors to explore. The game area features EA Sports mobile games and an F1 racing simulator, the art zone offers wall painting and creative workshops, and the sound room delivers PSG-themed music and sensory experiences. A newly added VR zone allows guests explore Parc des Princes and the streets of Paris, experiencing the PSG world virtually.

French-Chinese culinary experiences

The event's sole food area focuses on a French-Chinese culinary dialogue, curated by Hanz Gueco, co-founder and chef of Parisian fusion restaurant Le Cheval d'Or, offering a unique tasting experience. On May 17, a special collaboration with Bastard restaurant will present an exclusive menu fusing French and Chinese flavors, available by reservation.

Los Angeles-based coffee brand La La Land also joins the event, serving fan-favorite milk foam and matcha drinks, adding an American flavor while playfully nodding to the club's next stop in Los Angeles.

If you go

When: May 14 to 17, 11 am to 9 pm

Where: W4, Zhangyuan, No 258 North Maoming Road, Jing'an district

Participation: Free entry; some activities require registration.

Source: WeChat account of Jing'an district government