The 2026 FIFA World Cup is now in full swing, and Shanghai is joining the action with soccer-themed events under the Global Taste in Shanghai 2026 campaign.

From 24-hour sports bars and outdoor screenings to family games and FIFA-licensed pop-ups, the city is turning match days into a mix of food, entertainment and shared fan experiences.

A 24-hour soccer hub in Jing'an

One of the most active examples is CAGES on Jiangning Road in Jing'an district. CAGES has fully embraced the World Cup atmosphere with immersive decorations and nonstop programming.

During the tournament, the restaurant is hosting interactive games, including foosball matches and beer-drinking challenges. These one-on-one competitions quickly energize the crowd and encourage guests to join in the fun rather than passively watch the matches.

Food is also central to the experience. Special match-viewing set meals have been introduced to suit the late-night schedule, offering simple and convenient options tailored for the dense run of overnight fixtures. To accommodate the World Cup schedule, the restaurant is operating around the clock throughout the tournament and is often packed during overnight hours.

Shopping centers turning into fan spaces

Several major shopping centers across Shanghai have also transformed their public areas into soccer-themed destinations.

Fengshengli

At Fengshengli, Goose Island has created a dedicated outdoor viewing area with large screens and themed decorations. The space focuses on all-day, late-night viewing, paired with craft beer and casual dining. It is designed for small gatherings, where watching soccer, relaxing, and socializing happen at the same time.

• When: Through July 20
• Where: No 209 North Maoming Road, Jing'an district

LuOne

At LuOne, a giant soccer installation serves as the main visual centerpiece. Visitors can join interactive games such as shooting challenges, foosball, and other easy-to-join games suitable for families and casual visitors.

• When: Through July 18
• Where: No 618 Xujiahui Road, Huangpu district

The Place

The Place has launched a World Cup-themed market featuring the tournament's official mascots—Zayu, Maple, and Clutch. Visitors can also find newly released plush toys inspired by the World Cup trophy and a range of licensed merchandise.

• When: Through July 5
• Where: No 100 Zunyi Road, Changning district

Shanghai World Financial Center

At Shanghai World Financial Center, FIFA-licensed immersive soccer pop-ups have been set up on floors 94, 95, 97, and 100. Visitors can purchase official products, join themed activities, and enjoy the panoramic views of the Lujiazui skyline.

• When: Through Aug 31
• Where: No 100 Century Avenue, Pudong New Area

Outdoor carnival at Waitanyuan

At Waitanyuan, a soccer fair has been launched—featuring fan interaction zones, food vendors, and themed photo spots. Special match-day activity kits and fan gifts presented by China Mobile Shanghai are also available.

• When: Through July 27
• Where: From East Beijing Road to Nanshuzhou Road, Huangpu district

Sportswear flagships join the action

On Middle Huaihai Road, major sportswear brands including Nike, Adidas, and Puma have turned flagship stores into World Cup-themed spaces. These stores feature jersey displays, interactive installations, and limited-time decorations. The area has become a popular stop for visitors looking to combine shopping with soccer-themed activities.

Note: Opening hours and activity schedule may change in line with match fixtures. Please check with the venue before heading out.

Sources: Shanghai Municipal Administration of Culture and Tourism, Jing'an district government