SEPHORiA, Sephora's annual beauty event, will be held at Zhangyuan from Oct 23 to 25 under the theme "Beauty Metropolis".

Returning to Shanghai for the fourth consecutive year, the event will take place at Zhangyuan for the first time, using the historic shikumen architecture and narrow lanes as the backdrop for a series of beauty experiences.

The event will feature seven themed areas, interactive experiences from more than 60 beauty brands, and over 40 beauty masterclasses. Visitors can discover new products, explore beauty trends, and participate in hands-on activities.

One of the highlights will be a dedicated space for Chinese beauty brands, featuring more than 20 emerging names. Visitors will be able to explore their products and learn the stories behind the brands.

If you go

When: Oct 23-25

Where: Zhangyuan, No 258 North Maoming Road, Jing'an district

Admission: Early-bird tickets are available on Maoyan until 11 am on Oct 15. After purchasing tickets, visitors must reserve a time slot via the SEPHORiA WeChat mini program and present their reservation QR code to enter the venue.

Sources: WeChat account of Jing'an district government, Sephora