Shanghai Fashion Weekend, a lifestyle and shopping initiative of Shanghai Fashion Week, runs from Oct 16 to 25, with markets, see-now-buy-now shows, brand pop-ups, and community events across Xintiandi Dongtaili, Xintiandi Style II, and Yongyuan Road.

This season introduces the "Everyone a Buyer" initiative, encouraging residents to choose everyday items that reflect their personal tastes. A fashion map featuring new-season launches from 70 brands and special in-store experiences connects shopping areas including West Nanjing Road, Huaihai Road, and East Nanjing Road.

At Xintiandi Dongtaili, the Estee Lauder Companies, Huawei, and fashion label Guest House hosted markets, see-now-buy-now shows, and community activities from Oct 16 to 19. The events covered fashion, accessories, lifestyle products, dining, pet fashion, sports and outdoor gear, sustainable design, and public-interest displays.

Along Yongyuan Road, Lu Xiang opened a curated retail pop-up at No 10 Yongyuan Road on Oct 17, presenting outdoor apparel inspired by China's landscapes. Blue Erdos launched its six-month "BEsties" slow pop-up on Oct 10, featuring colorful cashmere knitwear and sound art. Other highlights include new-season cycling apparel at MAAP Lab, footwear at Pane, accessories at Blackhead Lodge, and scented wax tablets Oneiros created in collaboration with independent womenswear label Freja.

From Oct 23 to 25, Xintiandi Style II will host another round of markets and see-now-buy-now shows.

Elsewhere, Zhizhi and Woolrich are set to open their first stores on the Chinese mainland at HKRI Taikoo Hui on West Nanjing Road. Samuel Gui Yang has opened its first boutique on Julu Road, while Yangkehan will open its first Shanghai store on Fuming Road.

Sources: General Office of the Shanghai Municipal People's Government, Jing'an district government