The 2026 Shanghai Silk Road E-commerce Selection Month kicked off on Nov 7 and will run through Nov 30. The event features more than 20 online and offline promotional activities showcasing products from partner countries. Here are some highlights.

Hongqiao Pinhui

When: Oct 25–Dec 31

Where: No 1988 Shenkun Road, Minhang district

Hongqiao Pinhui is hosting a special shopping season featuring products from the ninth China International Import Expo.

The selection includes wines imported in their original bottles from Italy and France, drip coffee bags from Burundi, laundry detergent from Malaysia, collagen face masks from South Korea, milk from Russia, jasmine rice from Cambodia, goat milk powder from New Zealand, whole cuts of beef from Australia, and alpaca-themed merchandise from Chile.

Shoppers can enjoy special discounts and gifts with qualifying purchases. Visitors and exhibitors presenting their CIIE badges are eligible for an additional 10 percent off already discounted items. Free parking for two hours is also available each day.

Pinduoduo

When: Nov 1–26

Pinduoduo has launched a special online shopping page featuring selected products from Italy, BRICS member countries, and other markets. The selection includes food, cosmetics, wine, and other goods.

Dewu

When: Until Nov 30

In cooperation with the Italian Trade Agency, Dewu has launched an Italian National Pavilion showcasing products from Italian brands across fashion, accessories, leather goods, food, and lifestyle.

Greenland Global Commodity Trading Hub

When: Until Nov 30

Where: No 2 Alley 1588, Zhuguang Road, Qingpu district

The hub offers products from the national pavilions of Mongolia, Iran, Uzbekistan, Nepal, Pakistan, and other countries. Visitors can participate in tea tastings, accessory-making activities, and hands-on crafts, and enjoy limited-edition gift sets, gifts with qualifying purchases, and lucky draws.

Global Hub

When: Until Nov 30

Where: No 300 Yinglun Road, Shanghai Waigaoqiao Free Trade Zone, Pudong New Area

The pavilion dedicated to African agricultural products offers items such as coffee and cocoa beans. Visitors can explore, sample, and purchase these products on-site.

Taobao Shangou

When: Until Nov 30

The online feature of Taobao Shangou provides a platform for showcasing food and dining brands from Thailand, Singapore, India, Malaysia, Spain, Serbia, South Korea, Italy, New Zealand, and more. Consumers can explore international food cultures and take advantage of promotional vouchers and group-buying discounts.

Search for "丝路美食" on the Taobao Shangou app to access the event.

Freshippo

When: Nov 20–28

Where: Freshippo app and selected stores

Freshippo will introduce a dedicated Italian section on its app, offering wine, olive oil, pasta, coffee, snacks, and other products. Selected physical stores will also feature Italian-themed displays.

Meituan

Meituan's food delivery app has improved accessibility by introducing a multilingual interface that supports four languages: Chinese, English, Japanese, and Korean. Users can easily switch the app's language by navigating to Me > Settings > Language.

Source: Shanghai Municipal Commission of Commerce