Royal Caribbean International's "Around the World Experience Week" kicked off on Aug 16 as part of the Shanghai International Cruise Festival at Global Harbor, the largest shopping complex in downtown Shanghai.

The event, organized in collaboration with several cruise lines, featured a series of cruise-themed exhibitions and activities, combining cruise scenes with the business district and fostering a new model of integrated cruise consumption.

Royal Caribbean, China Merchants Viking Cruises, and Adora Cruises introduced various themed activities. From Aug 16 to 25, Royal Caribbean hosted a flash experience event themed "Chill at Sea, Let's Ride Together". Visitors were able to enjoy a model of the Spectrum of the Seas cruise, a VR experience of cruise facilities, dance shows, a Kumamon meet-and-greet, and experience Okinawan culture.

From Aug 20 to 25, China Merchants Viking Cruises offered themed exhibitions and interactive piano performances around the Pianist On The Ocean, featuring a replica of China Merchants Eden's "Winter Garden".

Adora Cruises created a 150-square-meter exhibition and interactive area at Global Harbor. From Aug 13 to 18, visitors could join in a little sailor experience program, kite-making, and many other activities.

Global Harbor has been actively exploring a multi-dimensional development model that combines culture, tourism, entertainment, sports, exhibition, education, and shopping. The cruise-themed consumption initiative links Global Harbor with the Wusongkou International Cruise Terminal and other global harbors, creating a fresh cruise consumption experience.

Source: Shanghai Municipal Commission of Commerce