The sixth edition of the "Made in Shanghai" fair — the city's premier platform for fashion consumer goods — made its global debut in the bustling Grand Green Osaka shopping area, Japan, on May 21-25.

This year's effort brought together 90 Shanghai-based brands and over 1,000 fashion-forward exhibits, spanning eight curated categories: apparel, beauty, gourmet foods, sports gear, smart tech, lifestyle items, handicrafts and digital products.

Over 10,000 attendees visited the venue during the five-day run. The most popular section, the "Shanghai Lab", earned high praise from visitors. Elsewhere, while five standout products captured particular attention – including Pop Mart's Labubu series and Saturnbird Coffee's recycled-materials mini stool.

Special segments called "Commercial Street Going Global" and "Industrial Park Going Global" highlighted the innovation ecosystems behind Shanghai's fashion success.

Changning district's Yuyuan Road, for example, showcased its model of revitalizing neighborhoods through community-driven design, bringing 23 brands such as Saturnbird and Genzero to Osaka.

That presentation sparked interest among Japanese designers and retailers, with some saying they planned to visit Shanghai for future collaboration.

Bringing a creative highlight to the event, the "WINDow of EAST" pop-up exhibit ran on May 21-27 at the first-floor atrium of the men's building in Osaka's Hankyu Department Store — displaying exclusive collections by emerging Chinese designers.

The opening day drew a lively and diverse crowd, including buyers from high-end boutiques, celebrities, key opinion leaders and loyal Hankyu VIP customers.

Japanese fashion enthusiasts talked with the designers, while Chinese tourists expressed pride and excitement at seeing homegrown designs take pride of place on the international stage.

Source: Shanghai Municipal Commission of Economy and Informatization