Bailian ZX is located along the city's iconic Nanjing Road Pedestrian Street.[Photo by Wang Gang for China Daily]

Bailian ZX, short for Bailian ZX creative centre, is a mall located along the city's iconic Nanjing Road Pedestrian Street, featuring the culture of animations, comics, games and novels, or ACGN. Named after the Z of Generation Z, the shopping centre has brought in numerous first stores and flagship stores related to the ACGN concept. It offers a range of formats, including grain, hand-made, peripheral and other derivative product retail, internet celebrity coffee, theme restaurants, as well as VR amusement, claw machines, twisted eggs and other formats.

Address: No 340-372 East Nanjing Road, Huangpu district

Open: 10:00 am – 10:00 pm

Source: Shanghai Municipal Commission of Commerce