Shanghai No 1 Department Store — located on East Nanjing Road in Shanghai's Huangpu district — recently inaugurated its No 1 Silver Bell Club, attracting a large number of middle-aged and senior visitors.

The project leverages the synergies of various outlets in the mall and focuses on seven key areas: Food, beverages, entertainment, leisure activities, shopping, travel and education. It offers nearly 100 benefits and services designed to meet the diverse needs of the older generation demographic.

The club is located on the seventh floor of Shanghai No 1 Department Store’s Building A, featuring nearly 60 time-honored brands and businesses catering to older folks.

The club features a comprehensive space — including a hall, exhibition area and classroom — where events, exhibitions and courses will be held regularly.

For instance, the Shanghai Old Artifacts Exhibition, which showcases material advancements and lifestyle changes throughout the years, drawing a substantial number of visitors.

The club offers a diverse range of activities, including courses and salon meetings in the fields such as art, photography, literature, healthcare and smartphone education.

Through these activities, middle-aged and older participants can not only acquire new knowledge and showcase their talents, but also enjoy convenient day to day life services. These activities are designed to significantly enhance their quality of life and cultural experiences.

Shanghai No 1 Department Store said that the new club was an important initiative in response to the call for developing the silver economy for senior citizens.

By optimizing existing services and strengthening collaboration and exchanges, the club is aiming to create a space that is senior-friendly, set a benchmark for the development of the silver economy and inject new vitality into the overall consumer market.

Source: Official WeChat account of the publicity department of the CPC Huangpu district committee at "shhuangpu"