The International Students Office at Fudan University organized a visit for international students to Dfgou, the e-commerce arm of the Oriental Pearl Group, on Oct 21.

During site visits, technical briefings, and discussion sessions, the students gained insight into how the enterprise transformed from a traditional TV shopping platform into an integrated ecosystem. They also learned how it transforms products featured at the annual China International Import Expo into popular consumer goods, contributing to economic development and market exchange.

Dfgou is the largest video shopping platform in China's radio and television industry. Leveraging resources from Shanghai Media Group and Oriental Pearl, it combines advantages in channels, users, supply chains, and content to offer brand promotion and content marketing solutions both online and offline.

Guided by an instructor from the live stream operations team, the students explored the company's exhibition area and a studio. Through electronic screens, they watched historical footage of broadcasts that were once limited to Shanghai and compared it with today's nationwide satellite coverage.

Student reflections

Kimura Junketsu, Japan

Master's student, School of International Cultural Exchange

Kimura Junketsu said that he benefited greatly from the visit, as he gained a clear understanding of the company's structure and culture, and felt the legacy and innovative spirit of the long-established company and its commitment to innovation. He appreciated the opportunity to step out of the classroom and gain firsthand insight into real business operations.

Clairine Ivana Franetty Yong (楊玉玲), Timor-Leste

Undergraduate, School of Economics

To Clairine Ivana Franetty Yong, the site visit provided an opportunity to observe a successful business model and experience the operations behind local Chinese live-streaming and advertising products. She also learned about Oriental Shopping's founding story, development history, and the key factors behind its current achievements, saying the company's success offered valuable inspiration for a student majoring in international economics and trade.

Jocelyn Fan Eng Yue, Malaysia

Undergraduate, School of Clinical Medicine

To Jocelyn Fan Eng Yue, it was a fresh experience to see the backstage operations of a live stream for the first time. Watching the host show products on camera, coordinate with guests, and interact with the audience, she realized the importance of coordination and teamwork, which is not always easy to notice when watching it on the phone.

The visit offered international students an immersive glimpse into the leap of China's e-commerce from the TV era to the emerging livestreaming sector. It not only deepened their theoretical understanding but also connected enterprise resources with student creativity, inspiring new reflections on their future career paths.

Source: Official WeChat account of International Students Office of Fudan University at "fudaniso"