Fashion retailer Zara opened a new flagship store on Shanghai's Middle Huaihai Road on June 6, introducing its latest global retail concept to the Chinese market.

The new store follows the upgrade of Zara's Asia-Pacific flagship on Nanjing Road last year and spans nearly 2,000 square meters across five floors.

It features the full women's and men's collections, along with dedicated areas for footwear, handbags, the Athleticz sportswear line, Zara Salon, and fragrances.

The opening comes as parent company Inditex continues to refine its retail footprint in China, focusing on larger, experience-driven stores in prime locations, while streamlining smaller, less productive outlets.

Massimo Dutti, Inditex's premium fashion brand, is also preparing to open a new flagship store nearby at Shanghai Hong Kong Plaza on Middle Huaihai Road.

"As Zara celebrates its 20th anniversary in the Chinese market, this new store represents an important milestone in our development here," said Eugenio Bregolat, president of Inditex Greater China. "We will continue to enhance the customer experience across China, creating more inspiring and immersive retail spaces for consumers."

If you go

Address: No 988 Middle Huaihai Road, Xuhui district

Source: WeChat account of Xuhui district government