The 2025 CIIE U-Fair will be held from Dec 19 to 21 at the National Exhibition and Convention Center (Shanghai).

As an extension of the China International Import Expo, the U-Fair focuses on high-quality consumer products from around the world. Visitors can shop on site, while buyers, service providers, and distributors will also take part in the event.

Highlights

Global products in one place

From natural health foods from Oceania and refined home appliances from Europe, to trendy personal care products from the Americas and specialty beauty brands from Asia, the fair brings together a wide selection of international consumer goods.

Visitors can shop on site or place orders online and collect them offline, making it easy to take global products home.

Well-known brands return

Many familiar CIIE exhibitors will return, including brands such as L'Oreal, Estee Lauder, Calvin Klein, Tommy Hilfiger, Lego, Samsung, and Theland.

Major platforms such as Alipay and Douyin EC Global, along with CIIE partner banks, will also be present to provide convenient service support.

Activities and cultural experiences

The fair will feature activity zones, country and region pavilions, and sections showcasing traditional crafts and time-honored brands.

Visitors can enjoy product launches, interactive experiences, cultural performances, and live music.

Special benefits for visitors

1. Every visitor can take part in a lucky draw with a guaranteed prize, including brand gifts, household items, food products, and limited-edition souvenirs.

2. On-site promotions include instant discounts and chances to win free orders.

3. Visitors who spend above a certain amount can receive a gift, while supplies last.

4. Free parking is available for private vehicles during the event.

Exhibition details

When: Dec 19 to 21

Open: 9 am to 5 pm

Where: National Exhibition and Convention Center (Shanghai), No 333 Songze Avenue, Qingpu district

How to get there:

By metro:

- Metro Line 2: Get off at the National Exhibition and Convention Center Station, use Exit 5, and walk to the venue

- Metro Line 17: Get off at the National Exhibition and Convention Center Station, use Exit 15, and walk to the venue

By car:

Navigate to the National Exhibition and Convention Center (Gate 10). Free parking is available at the North Plaza Parking Lot of Gate 10.

Reminder

Free entry requires advance online registration. Minors must be accompanied by an adult at all times.

Click to pre-register.

Source: China International Import Expo Bureau