Guide to applying for inclusion in Shanghai Key Trademark Protection List
Trademark owners can apply to have eligible registered trademarks included in the Shanghai Key Trademark Protection List. The application and protection arrangements are carried out in accordance with the Administrative Measures for the Shanghai Key Trademark Protection List.
I. Overview
The Shanghai Key Trademark Protection List is designed to protect registered trademarks that enjoy a relatively high level of recognition in Shanghai, have considerable market influence, and are vulnerable to counterfeiting or infringement.
II. Core benefits of inclusion
Trademarks included in the list receive enhanced administrative protection and related support:
- Enhanced administrative protection: Listed trademarks are subject to strengthened supervision and inspection. Authorities may carry out targeted trademark protection actions, while infringement cases involving these trademarks may be placed under focused supervision.
- Cross-regional enforcement cooperation: Through regional cooperation mechanisms, authorities coordinate cross-regional and interprovincial trademark enforcement and provide guidance when listed trademarks are infringed outside Shanghai.
- Support for international trademark protection: Trademark owners gain access to expert consultation, legal and policy guidance, and relevant information concerning international trademark registration and protection.
III. Eligibility
A registered trademark is eligible for inclusion in the list if it meets any of the following conditions:
- It has been recognized as a well-known trademark by the China National Intellectual Property Administration or the former State Administration for Industry and Commerce.
- It enjoys a relatively high level of public recognition.
- It has been subject to infringement or counterfeiting.
- Its legitimate interests have been harmed by malicious trademark squatting by another party.
- It meets brand-building requirements and aligns with industrial development priorities.
IV. Required Application Documents
A trademark owner applying for inclusion in the list must submit the following materials to the relevant district intellectual property administration:
- An application form;
- Proof of registration of the relevant trademark;
- Proof of the trademark owner's identity;
- The trademark owner's contact information; and
- Supporting documents demonstrating that the trademark meets the eligibility requirements.
V. Filing Instructions
- Submit all application materials in the order specified in the application materials list for the relevant district.
- Applicant-prepared documents must be printed on A4 paper; documents issued by government departments or other institutions must be submitted in their original size.
- All photocopies must be clear.
VI. Application and Handling Procedures
1. Application and preliminary review
A trademark owner applying for inclusion in the list must submit the required application materials to the relevant district intellectual property administration.
Within 30 days of receiving the application, the district intellectual property administration must conduct a preliminary review of the authenticity, legality, and relevance of the supporting materials. If the application passes the preliminary review, the administration must prepare a preliminary review report and submit it, together with the supporting materials provided by the trademark owner, to the Shanghai Intellectual Property Administration. If the application does not pass the preliminary review, the applicant must be notified.
2. Municipal review and inclusion
Following acceptance and preliminary review by the district intellectual property administration, the application is submitted to the Shanghai Intellectual Property Administration. The trademark may be included in the list upon review and approval by the Shanghai Intellectual Property Administration.
3. Public announcement
The Shanghai Intellectual Property Administration must promptly announce additions to and removals from the list.
The list must be published on the official website of the Shanghai Intellectual Property Administration and may also be published through other public platforms and news media.
Note: With the trademark owner's consent, the Shanghai Intellectual Property Administration may also proactively include an eligible trademark in the list.
VII. General Information
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Service Feature |
Detailed Information |
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Implementing authority |
Shanghai Intellectual Property Administration (SIPA) |
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Eligible applicants |
Natural persons, for-profit legal entities, non-profit legal entities |
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District preliminary review period |
Within 30 working days upon application submission |
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Service fee |
Free of charge |
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Municipal service counters & business hours |
Address: Window 6, Administrative Service Center, Shanghai Intellectual Property Administration, No 340 Shibocun Road, Nanmatoulu subdistrict, Pudong New Area Hours: Monday–Friday, 9 am – 11:30 am, 2 pm – 5 pm (closed on statutory holidays) |
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District service counters & business hours |
Pudong New Area Address: Room 304, Building 1, No 300 Shibocun Road, Nanmatou subdistrict Hours: Monday–Friday, 9 am - 11:30 am, 2 pm - 5 pm (closed on statutory holidays) |
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Huangpu district Address: Window 5, 3F, Huangpu District Government Service Center, No 128 Jiujiang Road, Waitan subdistrict Hours: Monday–Friday, 9 am - 11:30 am, 1:30 pm - 4:30 pm (closed on statutory holidays) |
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Jing'an district Address: Windows C18-C20, Comprehensive Service Hall, 3F, Jing'an District Government Service Center, No 38 Moling Road, Tianmuxilu subdistrict Hours: Monday–Friday, 8:30 am – 11:30 am, 1:30 pm – 5 pm; ticket collection: 8:15 am – 11:15 am / 1:15 pm – a:30 pm (closed on statutory holidays) |
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Xuhui district Address: Windows A01–A18, Comprehensive Legal Entity Service Hall, 1F, Xuhui District Government Service Center, No 969 Nanning Road, Caohejing subdistrict Hours: Monday–Friday, 9 am – 11:30 am, 1:30 pm – 4:30 pm (closed on statutory holidays) |
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Changning district Address: Window 26, Changning District Government Service Center, No 1436 Changning Road, Zhoujiaqiao subdistrict Hours: Monday–Friday, 8:30 am – 11:30 am, 1:30 pm – 4:30 pm (closed on statutory holidays) |
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Putuo district Address: Windows A01–A34, Comprehensive Service Hall, 1F, Putuo District Government Service Center, No 602 Tongpu Road, Changfengxincun subdistrict Hours: Monday–Friday, 9 am – 11:30 am, 1:30 pm – 4:30 pm (closed on statutory holidays) |
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Hongkou district Address: Windows A5–A10, Comprehensive Reception Hall, 2F, Hongkou District Government Service Center, No 59 Sanhe Road, Jiaxinglu subdistrict Hours: Monday–Friday, 8:30 am – 4:30 pm (closed on statutory holidays; consultation service available 11:30 am – 12:30 pm) |
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Yangpu district Address: Windows A02, A03, Intellectual Property Public Service Counter, 1F, Yangpu District Government Service Center, No 600 Huaide Road, Pinglianglu subdistrict Hours: Monday–Friday, 9 am – 11:30 am, 1:30 pm – 5 pm (closed on statutory holidays) |
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Baoshan district Address: Windows 23–35, 2F, Baoshan District Government Service Center, No 1 Songbin Road, Wusong subdistrict Hours: Monday–Friday, 8:30 am – 11:30 am, 1:30 pm – 5 pm (closed on statutory holidays) |
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Minhang district Address: Windows F04–F12, Zone F, 2F, Minhang District Government Service Center, No 600 Xiuwen Road, Xinzhuang town Hours: Sept 16 – June 14 (following year): Monday–Friday, 8:30 am – 11:30 am, 1 pm – 4:30 pm (closed on statutory holidays); June 15 – Sept 15: Monday–Friday, 8:30 am – 11:30 am, 1:30 pm – 4:30 pm (closed on statutory holidays) |
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Jiading district Address: Windows F15, F16, Intellectual Property Public Service Counter, 3F, Jiading District Administrative Service Center, No 88 Jiaxin Highway, Xinchenglu subdistrict Hours: Monday–Friday, 9 am – 11:30 am, 1:30 pm – 5 pm (closed on statutory holidays) |
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Jinshan district Address: Window 21, Intellectual Property Public Service Counter, Unified Comprehensive Reception Hall, Zone A, Ground Floor, Government Service Center, No 555 Longshan Road, Shanyang town Hours: Monday–Friday, 8:30 am – 11:30 am, 1 pm – 5 pm (closed on statutory holidays) |
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Songjiang district Address: Window SJ046, Comprehensive Service Counter, 2F, Songjiang District Government Service Center, No 81 Songli Road, Yongfeng subdistrict Hours: Monday–Friday, 8:45 am – 11:30 am, 1 pm – 4:30 pm (closed on statutory holidays) |
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Address: (i) Windows K1–K8, Comprehensive Service Counter, 2F, Qingpu District Administrative Service Center, No 6189 Waiqingsong Highway, Xiayang subdistrict; (ii) National Intellectual Property Administration Trademark Service Shanghai Qingpu Reception Window, 1F, No 162 Qingsong Road, Qingpu district Hours: Monday–Friday, 8:30 am – 11:30 am, 1:30 pm – 5 pm (closed on statutory holidays) |
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Fengxian district Address: Window 301, No 58 East Jiefang Road, Nanqiao town Hours: Monday–Friday, 8:30 am – 11:30 am, 1:30 pm – 5 pm (closed on statutory holidays) |
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Chongming district Address: Window 43, Comprehensive Service Counter, Market Access Zone, 2F, Chongming District Administrative Service Center, No 1501 Cuizhu Road, Chengqiao town Hours: Monday–Friday, 8:30 am – 11:30 am, 1 pm – 5 pm (closed on statutory holidays) |
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Municipal unified inquiry hotline |
021-8036-3300 |
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Complaints & supervision hotline |
021-12345 |
Updated: July 31, 2026
Note: The English text is for reference only. In case of any discrepancies, the Chinese version shall prevail.
Source: Shanghai Intellectual Property Administration
To reach International Services Shanghai, email us at intlservices@shanghai.gov.cn