Entrusted by the China National Intellectual Property Administration (CNIPA), the Shanghai Intellectual Property Administration provides trademark registration acceptance services for applicants nationwide.

Applications are accepted in person at the service counter and processed immediately. Upon acceptance, the application materials are submitted through the China Trademark Website's online service system to the Trademark Office of CNIPA, which is responsible for the substantive examination of trademark applications.

Basic Information

• Item Type: Public service
• Handling Type: On-the-spot service
• Implementing Authority: Shanghai Municipal Intellectual Property Administration
• Entrusting Authority: National Intellectual Property Administration of the People's Republic of China
• Service Targets: Individuals, for-profit legal entities, non-profit legal entities
• Administrative Level: Municipal level
• Application Methods: Online or in-person (counter) submission
• Statutory & Committed Processing Time: Processed on the spot
• Business Item Code: 113100000024210442231207300800402

Note: Acceptance is completed immediately at the service counter. The Trademark Office of CNIPA will complete its examination within nine months of receiving the trademark registration application documents. Applications that meet the requirements of the Trademark Law will be preliminarily approved and published.

Conditions of Acceptance

Individuals, legal entities, or other organizations seeking to obtain exclusive trademark rights for their goods or services used in the course of business may apply to the Trademark Office of CNIPA for trademark registration.

Required Application Materials

Note: Materials issued by Shanghai municipal government departments may be exempt from submission through electronic license sharing and data verification, subject to actual handling requirements.

Handling Procedures

• Submission: The applicant submits the trademark registration application materials online or at the service counter.
• Review: After submission, the Trademark Office of CNIPA examines the application. Related notices are sent electronically to the email address provided by the applicant.

For the full trademark registration examination procedure, please refer to the "Registration Flow Chart" under the "Trademark Application" section on the official website of the Trademark Office (China Trademark Website).

Service Charges

Handling Location & Hours

• Address: Window 7, CNIPA Shanghai Business Acceptance Window, No 340 Shibocun Road, Nanmatou Road subdistrict, Pudong New Area
• Business Hours: Monday to Friday, 9 am – 11:30 am, 1:30 pm – 5 pm (except for statutory public holidays)

Contact & Complaints

• Consultation Hotline: 021-8036 3300
• In-person Consultation: Window 7 at the address above
• Complaint Hotline: 021-12345
• In-person Complaints: Administrative Service Center of Shanghai Municipal Intellectual Property Administration, No 340 Shibocun Road, Pudong New Area

Frequently Asked Questions (FAQs)

Q1: What are the requirements for registering a portrait as a trademark?

• Registering someone else's portrait: You must make a formal statement and attach an authorization letter from the person depicted. The authorization letter must include the portrait to be used as the trademark drawing and a copy of that person's ID. If the person depicted is deceased, provide documentation showing that the applicant has the right to use or otherwise dispose of the portrait. The documentation must include the portrait to be used as the trademark drawing.
• Registering your own portrait: You must make a formal statement; no authorization letter is required.
• Registering a fictional character/image: If the image in the trademark drawing is fictional rather than a portrait of a real person, this must be stated in the trademark description field.

Q2: Can I use the trademark after receiving the Acceptance Notice?

No. The Acceptance Notice only confirms that the Trademark Office has accepted the trademark registration application; it does not mean the trademark has been approved for registration.

Before official approval, the trademark remains unregistered and must be used in compliance with the rules governing unregistered trademarks. Any infringement of another party's exclusive trademark rights during this period may still be investigated and dealt with by the relevant authorities.

Q3: How can I check the registration status of an existing trademark?

The China Trademark Website provides free inquiry services. You can visit the "Trademark Search" section to check the status by entering the application/registration number, or conduct a comprehensive search by class, application/registration number, applicant name, and other criteria.

Q4: How do I check if a trademark is available for registration in advance?

You can use the "Trademark Similarity Inquiry" function on the China Trademark Website. The platform supports six search methods: Chinese characters, pinyin, English, numbers, one- or two-letter combinations, and graphics. The official trademark examination standards are also published on the website for your reference.

Note: The English version is for reference only. In case of any discrepancies, the Chinese version shall prevail.

Source: General Office of the Shanghai Municipal People's Government