Furla Casa previews its first lifestyle experience center in Shanghai

english.shanghai.gov.cn| July 23, 2025
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Furla Casa's lifestyle experience center in Shanghai's North Bund features a sleek, elegant setting that reflects the brand's design ethos. [Photo/Hongkou district government]

​Italian entry luxury icon Furla Casa recently offered an exclusive first look at its upcoming global lifestyle experience center during a media preview event in Shanghai.

Set to open later this year at the North Bund in Hongkou district, the center marks the debut of Furla in interior design. Long established as a leading force in global leather goods market, the brand has extended its renowned aesthetics and modern style into home and living space design. Its vision of Italian elegance lives on through exquisite craftsmanship and quality details.

During the event, Eraldo Poletto, CEO of Furla, hailed the global debut of Furla Casa in Shanghai will be a milestone of Furla's evolution into a comprehensive lifestyle brand.

Alessio Sghinolfi, CEO of its partner Magnificat, also revealed the store's ambition to redefine modern lifestyle aesthetics through an all-encompassing presentation of daily life settings, design, elegance and authentic Italian spirit.

In recent years, the North Bund has emerged as a global launchpad for high-end and stylish new products, drawing a growing number of international brands to establish a strategic presence in the area.

At its core stands the Guohua Financial Center — home to the upcoming Furla Casa experience center — an art-grade landmark conceived as a premium, multifunctional hub that brings together business, leisure, wellness, lifestyle, and culture.

 

Source: Hongkou district government

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