Why do global companies keep returning to the CIIE?
english.shanghai.gov.cn|
November 11, 2026
The ninth CIIE took place in Shanghai from Nov 5 to 10. Why do global companies keep returning to this annual event?
A Mauritian coffee producer attending for the first time hopes to benefit from China's zero-tariff policy, while a Swiss brand is looking to expand its product range and strengthen partnerships. Meanwhile, Michelin unveiled new technologies, and AstraZeneca is planning major investments in China. For these companies, the expo offers opportunities for long-term growth and innovation.
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