Chinese lifestyle and retail brand Miniso recently opened its first global flagship store, Miniso Land, on East Nanjing Road in Shanghai's Huangpu district.

The establishment, designed in collaboration with an international architecture firm, features themed sections with immersive and interactive elements that have made it an instant hit.

Since its soft opening, Miniso Land has quickly become a popular destination, drawing tourists and locals and generating over 12 million yuan ($1.67 million) in its first month.

Covering nearly 2,000 square meters across three floors, Miniso Land includes dedicated zones for pet products, fragrances, and blind boxes. All items here are specially curated by Miniso's in-house team, with limited-edition and exclusive products on offer.

Miniso has also introduced a new Harry Potter collection, which includes pet-themed accessories inspired by the iconic series. Given the increasing popularity of pet products, Miniso plans to expand its focus on this category within the next year.

Meanwhile, the Huaihai Road flagship store has transformed into a Harry Potter-themed space, featuring a replica of the Platform 9¾. This, combined with the fact that the store is situated near a bustling metro station, has made it a very popular photo spot.

Inside the store, Harry Potter displays capture the magic of Hogwarts, with product zones for each of the four Hogwarts houses. The Harry Potter collection produced sales exceeding 360,000 yuan on launch day alone, contributing nearly 80 percent of sales at the Huaihai Road store.

With more than 7,000 stores in 111 countries and regions, Miniso continues to grow globally, creating joyful shopping experiences for over a billion customers.

Source: Official WeChat account of Huangpu district at "shhuangpu"