Porsche has opened its first pop-up store in Asia on Middle Huaihai Road in Shanghai's Xuhui district, kicking off a six-month showcase that blends history, design, and innovation.

Stepping inside the two-story space feels like entering a three-dimensional Porsche history book. A signature double-deck car display rack, recreated from the Porsche Museum in Germany, takes visitors on a journey through 77 years of automotive history, from the brand's first car, the 1948 356 No 1 Roadster, to championship-winning Le Mans racers. Each model tells a story of performance, craftsmanship, and dreams realized.

The second floor shifts the focus from history to personalization. Under dynamic lighting, more than 200 car keys are arranged to create a shimmering display, representing Porsche's extensive color options for the Chinese market. Iconic design elements such as Fuchs wheels and the classic Pasha pattern are artistically reinterpreted, showcasing the brand's distinct approach to creative customization.

Visitors can also enjoy specialty coffee, desserts, and lifestyle merchandise on-site.

Ronin, a trainer from the Porsche China Training Center, said that the choice of Huaihai Road was deliberate because the area combines historical charm with contemporary style, reflecting Porsche's brand identity. He added that the team hopes to let more people experience the depth of Porsche's heritage in this vibrant part of the city.

The Porsche pop-up store opened on Sept 29, 2025, and will last until mid-March 2026. The display will feature seasonal and festive themes, offering visitors an ever-changing cultural experience of the brand.

If you go

Visitors can reserve a time slot by searching for the "Porsche" WeChat mini program, finding the event page for the pop-up store, and completing an online booking.

Source: Official WeChat account of Shanghai Xuhui Media Center at "xuhuifabu"