British lifestyle brand Rockfish Weatherwear, known for its ballet flat-inspired shoes, has opened its first flagship store in the Chinese mainland at Feng Sheng Li in Shanghai's Jing'an district.

To mark the opening, the brand unveiled its collaboration collection with designer Susan Fang, titled A Gift from the Stars, which made its mainland debut at the new store.

Originating in the UK, Rockfish Weatherwear combines British heritage with South Korean-inspired contemporary design, gaining popularity among young Chinese women for its stylish yet functional footwear and apparel.

The brand's two-story flagship store carries forward its signature British vintage aesthetic, enhanced with South Korean design touches. With warm wooden tones, artful displays, and soft lighting, the space creates a cozy yet fashionable shopping atmosphere.

The store offers the brand's full product range, along with online-offline interactive campaigns and special promotions, inviting shoppers to experience the charm of British style blended with Haipai culture.

According to the brand, the Feng Sheng Li flagship store will serve as a launch hub for new collections, offering immersive fashion experiences and encouraging repeat visits.

Representatives from Feng Sheng Li said the arrival of Rockfish Weatherwear will enhance the area's brand appeal and economic vitality, reinforcing its vision of becoming a premier destination for international fashion launches and lifestyle experiences.

Address: No 241 North Maoming Road

Business hours: Daily, 10 am to 10 pm

Metro Line 12: Exit 13, West Nanjing Road

Source: Official WeChat account of Shanghai Jing'an Media Center at "jaxwzx"