Global guitar brand Fender, known worldwide for its iconic electric guitars, opened its first experience space in China, the Fender Artist Showroom Shanghai, located at No 10 Baoqing Road in Xuhui district.

Following similar spaces in Tokyo, London, and Nashville, the Shanghai showroom is Fender's fourth global experience hub, combining artist services, product showcases, community events, and creative offices under one roof.

Spanning two floors, the Fender Artist Showroom Shanghai welcomes professional musicians, instrument enthusiasts, and the general public with a range of interactive experiences.

The first floor features a product display area showcasing Fender's classic electric guitars, acoustic guitars, and basses, along with models from its affiliated brands Squier, Jackson, and EVH. Visitors can appreciate the instruments' signature designs and craftsmanship, or try them in dedicated sound rooms designed for hands-on sessions.

A professional guitar workshop on site provides setup, maintenance, repair, and customization services, catering to advanced players and collectors. The space will also host regular community events such as product demos, artist talks, and small live performances, creating an open platform for musicians and fans to connect.

The second floor houses Fender China's local team, integrating workspace and experience space in one. With a permanent team based in Shanghai, Fender aims to listen more closely to Chinese musicians, respond swiftly to local market needs, and bring Chinese voices into its global strategy.

Source: Official WeChat account of Shanghai Xuhui Media Center at "xuhuifabu"