Blueberry Cycling, a cycling service platform under Hello Group, opened its flagship store in Xuhui district on April 10. The three-story, 500-square-meter space combines retail, exhibition, and service.

The store is designed not only as a place to buy bicycles, but also as a public-facing venue that presents cycling as part of everyday urban life.

The ground floor serves as an immersive showroom, displaying a range of high-end bicycles and accessories from multiple brands. The products range from professional models to everyday items, and the layout emphasizes ease of browsing and interaction. Services offered include rental and trial rides, maintenance and repair, and consignment.

The second floor functions as an open exhibition space and handicraft workshop. It features displays such as Vortex wheelsets and handcrafted bamboo bicycles from Chengdu, Sichuan province, highlighting how materials and components relate to riding performance. Visitors can also take part in hands-on sessions to better understand how bikes are made.

The third floor houses a professional bike-fitting lab, where bicycles are adjusted based on ergonomics to better match individual riders' body proportions, riding habits, and usage needs, improving comfort and efficiency.

The store is located at the West Bund Art Center, a former industrial site that has been renovated for public and cultural use. The surrounding Xuhui Riverside is one of Shanghai's most popular outdoor areas, attracting runners, cyclists, families, and pet owners, and providing a well-established setting for cycling-related activities.

If you go

Address: No 2555-3 Longteng Avenue, Xuhui district

Business hours: 10 am to 10 pm

Sources: WeChat accounts of Xuhui district and General Office of the Shanghai Municipal People's Government