Shanghai's latest wave of store openings spans everything from Scandinavian rainwear and outdoor gear to fragrance, chocolate, home design, bicycles, and e-mobility. Here are some standout additions to the city's retail landscape.

Fashion and fragrance

Rains (first flagship in Asia)

The Danish functional lifestyle brand's first flagship in Asia is on the second floor of HKRI Taikoo Hui. The 250-square-meter space uses frosted raindrop pattern glass to create a "house within a house" effect, while showcasing waterproof jackets, bags, homeware, and travel items.

Address: 2F, HKRI Taikoo Hui, No 789 West Nanjing Road, Jing'an district

Nordisk (first flagship in China)

Founded in 1901, the Danish outdoor brand has opened its first flagship in China at Grand Gateway 66. The store features two main lines — Spirit for everyday comfort and Ambition for outdoor exploration — offering clothing, shoes, and gear designed for both city life and outdoor adventures.

Address: Room L422, Grand Gateway 66, No 1 Hongqiao Road, Xuhui district

Fueguia 1833 (first store in China)

The Argentine fragrance brand has opened its first store in China in the city as a perfume gallery inspired by Patagonia. Each fragrance uses a vegan, biodegradable formula and comes in a numbered, limited-edition bottle.

Address: No 70 Donghu Road, Xuhui district

Food and drinks

Lindt Swiss chocolate (first store in China)

The Swiss chocolate brand's first store in China transforms chocolate shopping into an immersive experience. The space features a Pick & Mix section with 26 flavors, a large chocolate wall where products are sold by weight, Shanghai-themed gift boxes, and an exclusive raspberry-filled chocolate.

Address: Room L1-07, Longfeng·PRSCO, No 728 Middle Huaihai Road, Huangpu district

White Rabbit milk tea (first store in Shanghai)

The familiar candy brand has brought its signature sweetness to a milk tea shop on East Nanjing Road. The menu includes original flavor milk tea, salted peanut drink, and plum oolong tea, alongside playful brand-themed displays.

Address: No 371 East Nanjing Road, Huangpu district

Home and design

Dulux paint aesthetic experience center (first store in China)

The first Dulux paint aesthetic experience center in China has opened inside Red Star Macalline in Pudong New Area. Visitors can compare paint textures, experiment with personalized color-matching services, and explore curated room palettes, while the brand's mascot adds a playful touch to the space.

Address: Red Star Macalline, No 515 Yubei Road, Pudong New Area

HAY (first flagship in Shanghai)

The Danish design brand's first flagship in Shanghai brings its minimalist Scandinavian aesthetic to West Bund Central. The 10-meter-high showroom is divided into bedroom, living room, dining, and office settings, showcasing both classic pieces and newer designs such as the Rey Chair and Amanta Sofa.

Address: Rooms 23-26, 2F, Zone B, West Bund Central, No 288 Ruining Road, Xuhui district

Mobility

Rockbros (first flagship in Shanghai)

The Shanghai flagship is designed as a one-stop shop for urban families who travel by car and bicycle. It offers cycling gear, route advice, partner brand products, and a cafe area with coffee, beer, and snacks.

Address: Nos 1823-1825 Qishan Road, Pudong New Area

Tasow (first flagship in China)

The premium two-wheeled electric vehicle brand's first flagship in China has opened at Polo Garden on Fumin Road. Its X9 model makes its offline debut here, and visitors can try it through an immersive test-ride experience with five riding modes.

Address: D3, Polo Garden, No 261 Fumin Road, Jing'an district

Source: Shanghai Municipal Commission of Commerce