HKRI Taikoo Hui Shanghai on West Nanjing Road has welcomed new international brands across luxury watches, fragrance and wellness, outdoor wear, and lifestyle products. Here are three new arrivals to discover.

TAG Heuer: Swiss watchmaking with a racing spirit

The new boutique features TAG Heuer's signature avant-garde aesthetic, with a matte-black palette and layered spatial design that showcases the brand's century-long connection to motor racing and its expertise in innovative watchmaking.

Panpuri: A sensory retreat for modern wellness

The new sensory boutique, designed around the philosophy of purity and harmony, blends natural textures, warm tones, and minimalist aesthetics to embody Panpuri's appreciation for timeless beauty and craftsmanship.

Barbour: British heritage meets lifestyle aesthetics

The flagship store features a compass motif in its design, with immersive displays that transform Barbour's century-old archives into tangible stories. To celebrate the launch, a limited-edition collection is available, blending British style with Shanghai-inspired elements.

Source: WeChat account of Jing'an district government