More than 20 popular South Korean brands are opening their first stores in China at the Seoul Night Market on Hongquan Road in Minhang district, with the first 12 of these brands already conducting trial operations.

The new arrivals include Standard Bread, a toast brand popular in Seoul's Seongsu-dong neighborhood; Paik's Coffee, a coffee brand associated with South Korean chef Baek Jong-won; La Brick, a brunch brand popular in Gangnam; Photogray, known for its Korean-style photo booths; and Soha Salt Pond, which specializes in salt bread.

Several brands, including Jeju Island-based Comma Haven, interactive robotics brand Uppers, Farm Market, a Korean barbecue restaurant, and Twozzim, known for its braised chicken dishes, are now open. Standard Bread, Soha Salt Pond, and La Brick will make further adjustments after trial operations and are scheduled to open officially in November.

Seoul Night Market, traditionally known for its South Korean restaurants, is broadening its offerings to include coffee, beauty products, photo booths, and interactive technology. It is becoming a destination that combines dining, shopping, entertainment, and leisure.

It is also hosting an art exhibition featuring works by Peter Fan. Running through Nov 1, the exhibition showcases sketches from 2020 to 2026, capturing street scenes, everyday life, and the evolving landscape along Hongquan Road.

Source: WeChat account of Minhang district government