A century-old villa on West Fuxing Road in Shanghai's Xuhui district is now home to byFANG, a Chinese fashion brand renowned for its designs inspired by traditional Chinese paper folding.

Founded by Shanghai-born designer Yang Fang, the brand draws on her childhood memories of paper folding and her exposure to Western aesthetics during her studies in Paris. These influences have shaped its distinctive design language, marked by precise folds, curves, and creases that transform flat silk into three-dimensional forms.

The brand has built a loyal clientele in cities such as Paris, Shanghai, and Riyadh.

The three-story flagship store reflects the brand's "couture-a-porter" concept, applying its signature design techniques to both everyday clothing and formalwear.

The ground floor showcases the latest ready-to-wear collections, featuring fabrics such as shimmering silk and silk taffeta. On the second floor, clients can enjoy private consultations for custom-made everyday clothing, choosing fabrics, adjusting silhouettes, and personalizing pleat designs.

The third floor features a salon for bespoke eveningwear, where clients can incorporate details such as hand-tied knots, spiral folds, and fan-inspired elements into their designs. This approach allows clients to express their personal stories through their garments.

If you go

Address: No 246 West Fuxing Road, Xuhui district

Opening hours:

• Monday and Tuesday: By appointment only
• Wednesday and Thursday: 11 am–7 pm
• Friday to Sunday: 11 am–8 pm

Source: WeChat account of Xuhui district government