[Photo/Shanghai Municipal Bureau of Culture and Tourism]

In celebration of its eighth anniversary, the Shanghai International Resort made a significant announcement on April 26, revealing the launch of a global investment promotion for its flagship attraction, Sunrise Leisure Town.

The global investment promotion conference drew the participation of nearly 100 culture and tourism industry-related companies and several of these companies were honored as global investment partners for Sunrise Leisure Town, including prestigious names such as the Boston Consulting Group, Deloitte, and Ernst & Young.

Situated in the southern part of the Shanghai International Resort, Sunrise Leisure Town spans an area of 2.77 square kilometers, featuring a construction area of 2.2 million square meters. The town is separated from the Shanghai Disney Resort by a river.

Designed to evolve into an urban leisure resort, Sunrise Leisure Town will emphasize high-quality vacation and leisure experiences, trendy activity offerings, and international cultural creativity. With its ambitious goals, the town aims to attract millions of tourists, generate approximately 30,000 job opportunities, and provide housing for around 17,000 residents.

Sunrise Leisure Town is structured into three major zones and 10 distinct functions, with an eastern zone dedicated to science and culture, a central zone focused on performing arts, and a western zone tailored to health and living.

In 2023, the Shanghai International Resort welcomed 25.63 million tourists, marking a 44 percent increase compared to 2019. The resort envisions an annual tourist reception of 70 million visitors in the future, with Sunrise Leisure Town expected to collaborate closely with the Shanghai Disney Resort and other nearby attractions.

Source: Shanghai Municipal Bureau of Culture and Tourism