Official licensed merchandise for WorldSkills Shanghai 2026 unveiled
Official licensed merchandise for the 48th WorldSkills Competition, which will be held in Shanghai from Sept 22 to 27, has been unveiled, featuring more than 120 categories and over 270 products.
"The range includes classic collectible souvenirs, such as badges, fridge magnets, and plush toys, as well as everyday items like stationery, clothing, and bags," said Ju Min, who oversees licensed merchandise for the 48th WorldSkills Competition.
"In addition, the collection features trendy products, including tech-themed toys, intangible cultural heritage crafts, scarves, and porcelain ware," she added.
Offline sales points have been established at the Changle Road store, the Shanghai Gifts store at the Oriental Pearl TV Tower, Shanghai Brands Plaza at Terminal 2 of Shanghai Pudong International Airport, and campus supermarkets at dozens of colleges and universities, including Shanghai Urban Construction Vocational College.
The licensed merchandise is also available through the "技能文创馆" WeChat mini-program and the official online stores on Douyin, Taobao, and WeChat Channels.