Streetwear label STAYREAL and Shanghai's Oriental Pearl TV Tower launched a Mid-Autumn Festival-themed cultural experience along the Huangpu River, blending public art with waterfront spaces.

The project extends from the riverbank to the water, using Shanghai's skyline and the Huangpu River as a backdrop for a contemporary interpretation of traditional Mid-Autumn Festival imagery.

The initiative includes the renovated Oriental Pearl tourist pier, a 7-meter-tall public art installation, a themed cruise, and a floating pop-up space on the Huangpu River.

The installation Moon Gazing with Mojo Carrot & Rabbit Q features two characters from STAYREAL's MOJO FAMILY seated beside a full moon. Set against the Lujiazui riverside skyline, the installation is illuminated after nightfall, becoming part of Shanghai's waterfront landscape.

Within the themed STAYREAL Dream Cruise, traditional images associated with the Mid-Autumn Festival are transformed into interactive experiences. Visitors can explore lunar-phase representations, search for character-inspired constellations, and receive themed messages centered on reunion, longing, and dreams.

A "sea post office" on board also allows visitors to write letters to their future selves or to people far away, offering another way to express sentiments traditionally associated with the festival.

The experience also includes STAYREAL's first limited-time floating retail space on the Huangpu River. Together with the pier, installation, and cruise, they form a series of connected spaces along the waterfront.

The Chinese Mid-Autumn Festival has long been associated with reunion, remembrance, and gathering. The project uses the moon as its central motif, linking the traditional practice of moon-gazing and the pursuit of one's dreams.

Source: China Daily