More than 200,000 fans of animation, comics, games, and novels from around the world joined a grand gathering of Red Land on Fuxing Island in Shanghai during the National Day holiday, embarking on a vibrant journey of adventure driven by a shared love and passion.

Red Land, also known as Open World Adventure Island, is an offline gaming and anime-themed event launched last year by Xiaohongshu, or RedNote. This year, the event's second edition was held from Oct 2 to Oct 6, gathering over 160 popular IPs, including Chinese titles such as Honor of Kings, Black Myth: Wukong, and Delta Force, as well as global hits such as Disney's Zootopia and Marvel series.

Expanding its exploration area from 80,000 square meters to about 150,000 sq m, the event offered an immersive experience with diverse interactive activities throughout the day.

The whole event was built as a large-scale open-world game. Visitors became part of the adventure on arrival, and every activity they did on the island shaped their own unique story. They could meet fellow enthusiasts, try new games, see performances, join auditions and contests, walk through the building and markets in game settings, and have casual, direct talks with producers.

"Red Land is not a fully organized comic convention, but rather an offline community festival created collaboratively by fans," Chen Wenbi, the event's founder and head of marketing at Xiaohongshu's Community Department, said. "We hope that when they step into each booth, they'll feel they're entering not just an exhibition booth, but a world they can truly step into and interact with."

Source: China Daily