Music China 2026, a major fair for musical instruments in Asia, was held at the Shanghai New International Expo Centre from Oct 28 to 31, drawing more than 1,500 exhibitors from 31 countries and regions.

Overseas companies accounted for nearly 30 percent of exhibitors. National pavilions from Germany, Italy, France, the United Kingdom, Spain, and Japan, among others, showcased fine craftsmanship and the latest innovations in both traditional and digital musical instruments.

International industry leaders, including Yamaha, Fender, Taylor, Beyerdynamic, and Shure, showcased their latest products. Several brands also made their debut at the fair this year.

The exhibition attracted hundreds of luthiers, brand executives, professional buyers, and performing artists from around the world. European instrument makers brought handcrafted string instruments to the event, allowing visitors to experience traditional craftsmanship up close.

During the exhibition, some overseas exhibitors signed long-term cooperation agreements with Chinese manufacturers, music schools, and musical instrument retailers.

Sources: Music China, Jiefang Daily