The 2024 Hongkou Coffee Culture Festival features a month-long celebration of coffee-related festivities. [Photo/WeChat account: shcoffeeweek]

Shanghai's Hongkou district inaugurated the 2024 Hongkou Coffee Culture Festival at Sinar Mas Plaza on May 16.

From May 16 to June 16, the festival will feature 60 themed activities across eight key venues, including The Inlet and Raffles City, highlighting the district's unique coffee culture.

The festival seeks to enhance the public's engagement with coffee businesses, stimulate cultural and commercial synergies, and drive coffee innovation, according to the organizers.

A robust digital campaign will complement the onsite activities, leveraging over 100 media outlets and influential online personalities to amplify the festival's reach on platforms like Weibo, Douyin, and Xiaohongshu.

Source: shhk.gov.cn