In a vibrant fusion of creativity and home decor, Lego has launched an innovative exhibition in Shanghai's Xuhui Riverside.

The "New Inspiration for Playing Home – Lego-style Home Guide", which is open until May 30, is a fresh approach to interior design that showcases six themed rooms and three interactive areas in an 800-square-meter exhibition.

The exhibition features six themed rooms. [Photo/WeChat account: xuhuifabu]

For those looking for inspiration or simply a touch of whimsy in their living spaces, Lego's limited-time exhibition is a must-see.

Visitors can wander through a retro-themed entrance hall, a French-style living room space, and a starry night-themed bedroom, each offering a unique and immersive experience. They can also have some hands-on fun at the interactive workshop and the photo booth.

The exhibition is part of the "First in Shanghai" campaign, where both established and emerging brands open their first stores, launch new products, or curate debut shows and exhibitions in the city. It also marks Lego's continued development and innovation growth since establishing its China headquarters in Shanghai in 2014.

Visitors can purchase Lego products from the pop-up store at the exhibition site. [Photo/WeChat account: xuhuifabu]

The Xuhui commerce authorities' support for such premier events underscores Shanghai's role as a global hub for new product launches. The city will continue to foster a dynamic economy that blends commerce, culture, and tourism.