Shanghai has introduced a novel urban summer consumer promotion event, the Shanghai Summer International Consumption Season, which is set to run from July to October.

Shanghai's Changning district is spearheading the initiative with nearly 100 consumer promotion activities, featuring over 150 consumer brands across 54 commercial, tourism, cultural, and sports venues. The event targets diverse consumer groups such as children and parents, the elderly, technology enthusiasts, art and culture aficionados, fashionistas, pet lovers, and sports enthusiasts.

Numerous key venues in the district have enthusiastically responded to the event by unveiling some exciting highlights:

Shanghai A.F.A

[Photo/WeChat account: shchangning]

Event: Blue Man Group Show

Time: Starting from July 18

The Blue Man Group Show is set to kick off on July 18 at the ROJO Art and Culture Space in Shanghai A.F.A. This grand show will run for over a year, with ticket sales for July performances now open through various platforms, including Live Nation's WeChat mini-program, Damai, Maoyan, Piaoxingqiu, and Ctrip.

Longemont Shopping Mall

[Photo/WeChat account: shchangning]

Event: Xiao Liu Duck 7th Anniversary Offline Space National Debut

Time: July 19 to Aug 30

Leading domestic emoji creator Xiao Liu Duck is hosting its first exhibition at Longemont Shopping Mall, featuring fun and visually appealing photo spots and pop-up stores, offering limited-edition merchandise and goodies.

Raffles City Changning

[Photo/WeChat account: shchangning]

Event: Raffles City Changning's 7th Anniversary Celebration

Time: Now until Aug 4

In conjunction with the UEFA Euro 2024 and the Paris Olympics, Raffles City Changning merges sports viewing, outdoor activities, brand pop-ups, trendy markets, and more. This celebration offers a diverse range of experiences, shopping perks, and surprises.

Event: Broadway Rock Musical: Murder Ballad

Time: July

A new fantasy theme park version of the rock musical Murder Ballad is now being staged for a limited time at Raffles City Changning's the Bell Tower performance space. This transforms the century-old bell tower into a theatrical amusement park that provides a fresh experience, breaking traditional theater boundaries.

Yuyuan Road Art Community

[Photo/WeChat account: shchangning]

Event: Van Cleef & Arpels Limited-Time Pop-Up

Time: Now until July 21

Serving as the first stop for the global debut of Van Cleef & Arpels' Perlée series, the Van Cleef & Arpels limited-time experiential space is now ongoing at Yuyuan Road's sômthin'else cafe. Visitors can admire the dazzling Perlée jewelry series up close and enjoy the stylized decor by making a reservation through the "Van Cleef & Arpels Golden Pearl Paradise" (Chinese: 梵克雅宝金珠乐园) WeChat mini-program.

Stay tuned for more updates as Changning district continues to roll out a vibrant and engaging lineup of events throughout the summer season.

Source: "shchangning" WeChat account