The riverfront in Panlong Tiandi is a perfect venue for night activities. [Photo/WeChat account: shxfzdy]

Qingpu district in Shanghai has unveiled an initiative to embrace the rising trends of new consumption and micro-vacations, as an integral part of the city's extensive consumption campaign - the Shanghai Summer International Consumption Season.

Running from early July to mid-September, the initiative features a diverse array of events designed to cater to a wide range of interests. From music festivals and car races to food fiestas, exhibitions, and various promotional activities, the initiative aims to captivate residents and visitors alike.

One of the signature events is the nighttime consumption event held in Panlong Tiandi in Qingpu on July 6. Along the riverfront in Panlong Tiandi, a spectrum of activities, including night tours, night markets, and night performances, were on offer, promising a blend of cultural immersion, interactive entertainment, and culinary delights.

More than 10 key commercial complexes across the district will host summer promotions and special offers, further enhancing the allure of this vibrant seasonal celebration.