Shanghai's Baoshan district is set to shine a light on its thriving cruise industry amidst the ongoing citywide international consumption campaign.

The Shanghai Summer International Consumption Season kicked off on July 6 and is scheduled to run until the second weekend of October.

Baoshan, home to the Shanghai International Cruise Tourism Resort and Wusongkou International Cruise Terminal, will leverage the role that international cruises play as high-end consumption platforms, hosting a variety of events spanning business, culture, tourism, and sports to attract international visitors.

Three marquee events — the first Shanghai International Cruise Festival, the 2024 Tsingtao Beer Festival, and the Baoshan Autumn Shopping Tourism Season — will unfold over the next three months in the district, promising enriched consumption experiences for all participants.

A poster of the 2024 Tsingtao Beer Festival. [Photo/WeChat account: sh-baoshan]

Source: "sh-baoshan" WeChat account