Shanghai is turning up the heat this summer with an exciting array of events as part of the Shanghai Summer International Consumption Season. Hongkou district is leading the way with a diverse range of activities that promise to entertain locals and tourists alike.

The festivities kicked off on July 12 at The Inlet, coinciding with the Shanghai Chao Festival.

The Shanghai Chao Festival is a newly established citywide initiative to boost consumption during the summer months. The festival focuses on four main themes: international, technology, design, and performing arts. It has attracted many renowned domestic and international brands to participate.

At the festival, popular brands such as Panasonic Group, Bose, and Shanghai Jahwa have set up themed exhibition booths at The Inlet. These brands are showcasing their latest trendy products and hosting fashionable markets, offering visitors a unique and immersive experience of contemporary urban lifestyle and consumer culture.

For those with a taste for the finer things in life, the Shanghai Wine and Spirits Festival at Ruihong Tiandi will take place from July to August. This event blends Chinese traditions with hands-on experiences.

Tech-savvy shoppers can head to Bailian Quyang Shopping Mall in July for a home appliance trade-in event. It's a great opportunity to upgrade old appliances while receiving consumer vouchers.

As summer turns to fall, The Inlet will host a Shanghai-style Mid-Autumn Lantern Festival event from September to October. This event promises to dazzle visitors with contemporary light installations that put a modern spin on traditional celebrations.

Sports enthusiasts have a lot to look forward to:

• The Disney-themed "Go! Stitch Go" pop-up at Raffles City (North Bund) in July, featuring frisbee, padel tennis and night runs.
• The "Life Shines at Vital-sport" at Ruihong Tiandi from July 20 to Sept 1.

Animation fans can celebrate the 30th anniversary of the Crayon Shin-chan movies at the pop-up store in Sinar Mas Plaza from July 25 to Sept 1.

The season will end with two major events in the North Bund:

• The First Shanghai International Cruise Festival
• The First Shanghai International Light Festival

These events demonstrate Hongkou district's commitment to creating a vibrant summer atmosphere that blends Shanghai's rich traditions with its cosmopolitan spirit. Whether you're a local or a visitor, there's something for everyone in Shanghai's sizzling summer line-up.

Source: "scofcom" WeChat account