Shanghai's BFC Bund Finance Center, in collaboration with aaddd Beauty Inspiration Space, recently hosted the aaddd-Bund Aroma Festival on July 20 and 21.

The two-day event, located in the heart of Huangpu district, aimed to evoke delightful summer moments through captivating fragrances while blending artistic flair with everyday life.

Visitors and locals alike were treated to a multi-sensory experience that engaged their senses of smell, sight, and taste. The festival was a celebration of fragrances, featuring over 50 niche luxury beauty brands from around the world, courtesy of the recently reopened aaddd Beauty Inspiration Space.

A corner of the weekend market during the aaddd-Bund Aroma Festival. [Photo/WeChat account: shhuangpu]

Among the brands featured were Molton Brown, Roos & Roos, The Laundress, Juliette Has a Gun, Issey Miyake, and Documents – an emerging luxury fragrance brand from China – presenting a variety of scents, such as fresh citrus, intoxicating florals, classic orientals, and natural woods.

In addition to the vast array of fragrances, the festival included a DIY fragrance workshop where visitors could craft their bespoke perfumes. The BFC also offered exclusive "Little Iced Fragrance" gift sets, combining creative perfumes with iced beverages, delighting visitors with a unique sensory experience.

Source: "shhuangpu" WeChat account