The second annual Xiaohongshu Street Life Festival was held in Yangpu district, Shanghai on Aug 24. The festival's mascot "Duck on the Street" appeared on Daxue Road, designed by Mr Doodle, an internationally renowned graffiti artist.

As one of the seven key events of the Shanghai Summer International Consumption Season, this event, which runs until Sept 1, features a central market and five themed streets, all newly decorated. Over 200 themed activities will be held on streets throughout Shanghai.

Given the theme and nickname of "photogenic street", Daxue Road has attracted numerous fashionistas to enjoy various must-visit installations and colorful crosswalks on the weekends.

From Aug 23 to Sept 1, Daxue Road will host a range of engaging activities. Visitors can embark on a cultural and trendy street journey, savoring delicious food, engaging in fun activities, and soaking up the vibrant summer atmosphere.

Additionally, visitors are welcome to participate in interactive activities such as collecting stamps. When sharing their experience on Xiaohongshu, visitors can scan an onsite QR code to show a store's location, making it easier for others to find.

Source: "shanghai-yangpu" WeChat account