Shanghai's Jing'an Joy City — a favorite destination for young customers for 14 years now, is celebrating its anniversary with a lineup of interactive events and pop-ups featuring popular characters. Don't miss these limited-time experiences!

Minini World

When: Now to Jan 12, 2025

Where: South Wing, 3rd Floor Atrium

Step into the whimsical Minini World amusement park, created by Line Friends, and enjoy giant IP-themed decorations, fun games and interactive spaces.

Line Friends is a popular character brand originating from the messaging app Line, developed by the Japanese subsidiary of South Korean company Naver.

Explore themed attractions like carousels and pirate ships and take photos with Minini characters — including Roy6, Truz and Zeroni. Don't forget to check out the exclusive merchandise and limited-edition collectibles.

Bbang Bbang's Daily Life

When: Now to Jan 12, 2025

Where: North Wing, 5th Floor Atrium

Based on the hit Korean webtoon Bbang Bbang's Daily Life, this quirky pop-up brings humor and warmth to Jing'an Joy City. Immerse yourself in scenes from Bbang Bbang's world with interactive setups like "Drive with Bbang Bbang" and "Dine with Bbang Bbang and Okji".

With over 100 exclusive items — including plush toys and holiday-themed products — this pop-up offers fans a delightful escape.

Obakenu

When: Now to Jan 12, 2025

Where: North Wing, 1st Floor Atrium

Obakenu, a charming character brand from Japan, features an adorable ghost dog. The name "Obakenu" translates to "ghost dog" and the character is designed to be playful and endearing, appealing to fans of kawaii, or cute culture.

Step into the soft and dreamy Obakenu wonderland, a 230-square-meter pop-up showcasing the lovable ghost family. Collect exclusive Obakenu-themed merchandise — from stationery to tote bags — and even "adopt" a mini ghost to take home. It's a heartwarming adventure for all ages!

Dandadan

When: Now to Jan 12, 2025

Where: South Wing, 3rd Floor Secondary Atrium

Dive into the vivid world of Dandadan, a Japanese manga series following two high school students on wild adventures involving aliens and ghosts.

This adrenaline-filled pop-up features vibrant decorations and exclusive merchandise, including badges, coasters and mousepads. Meet the heroic characters and immerse yourself in this colorful, action-packed setting.

Source: Official WeChat account of Shanghai Jing'an Media Center at "jaxwzx"