What happens when Spanish luxury fashion brand Loewe teams up with the local shared bike company Hello? The answer: a limited-edition golden bike featuring Loewe's iconic logo!

Here's how you can join in the fun.

Step 1: Find a golden bike

Every day at midnight, you can reserve a golden bike through the Hello Bike app. If you're successful, head over to Casa Loewe Shanghai at No 1515 West Nanjing Road to pick up your trusty ride. If you don't manage to reserve a bike, don't worry — you can always find one by searching on the app's map, as they're scattered throughout the city.

Step 2: Explore the golden map

Once you have your golden bike, make sure to check out the Shanghai Golden Route in the Hello Bike app. This interactive map highlights 16 culturally rich spots in Shanghai, including places with a Spanish influence, traditional craftsmanship and local community connections. As you ride, you'll embark on a golden journey that blends history, artistry and the city's cultural heritage.

Step 3: Win an exclusive badge

As you ride and enjoy the city, you can also take part in the Golden Ride Challenge. By cycling at least 3 kilometers, you'll have the chance to earn a special Loewe badge. Each badge features iconic animal motifs, such as the resilient hedgehog, the intelligent elephant and the wise and healthy green snake.

Once you've completed the challenge, head over to Casa Loewe Shanghai between Feb 28 and March 2 — from 11 am to 7 pm— to claim a complimentary drink and an exclusive art print: A Golden Book, Shanghai City Guide Curated by Loewe and Hello. But hurry, quantities are limited!

Sources: Official WeChat account of Shanghai Jing'an Media Center at "jaxwzx", Hello Bike