Bread festival returns with upgraded spring feast

english.shanghai.gov.cn

The Bund International Bread Festival, also known as Bread Wander — a carnival for carb lovers — is set to make a grand return to the Bund Finance Center in Shanghai on two weekends between March 22 and 30.

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A bustling scene at the Bund International Bread Festival in 2023. [Photo/Publicity department of the CPC Huangpu district committee]

This year's event will bring together over 150 top bakeries and trending artisanal brands from around the world — promising a superb springtime feast for bread enthusiasts.

The festival will be packed with exciting highlights. Top international bakers will give live demonstrations, offering the chance to witness the art of their bread-making up close. World champion bakers will also be on-site, showcasing expert techniques from various great baking traditions.

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A brand-new French Bread Block will make its debut, bringing the rich flavors of classic French pastries and loaves to Shanghai. [Photo/Publicity department of the CPC Huangpu district committee]

Attendees can also join exclusive bread-tasting salons and hands-on baking workshops to explore the stories and craftsmanship behind their favorite temptations.

Beyond the delicious treats, the festival offers an interactive art experience in the corridor on the fourth floor of BFC. The "Adopt a Bread" installation invites visitors to unleash their creativity by sketching dream bread designs on the walls, leaving behind their own artistic imprint.

A scenic walk along the corridor leads to BFC's popular fifth-floor terrace — where whimsical bread-themed photo spots and cozy lounge areas are sure to provide the perfect setting for a relaxed spring afternoon.

But the fun doesn't stop there. Starting March 8, the BFC is teaming up with Curiosity Life to host the Her Power Lifestyle Market across two weekends. This event will showcase handcrafted goods from over 60 female entrepreneurs, alongside floral arrangement salons, DIY craft workshops and an open-stage fashion show — celebrating creativity and artistry in everyday life.

Meanwhile, running through to March 31, the BFC has partnered with Youth Gang to present PENG UP, a trendy pop-up store featuring quirky, handpicked items from women-led brands.

Visitors can also take part in rooftop yoga, boxing workouts and Pilates sessions, as well as engaging in talks on women's wellness and empowerment.

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Participants unwind with a scenic yoga session on the BFC's terrace. [Photo/Publicity department of the CPC Huangpu district committee]

 

Source: Official WeChat account of the publicity department of the CPC Huangpu district committee at "shhuangpu"