Italy's Gucci holds exhibition at Sunke Villa in Shanghai

english.shanghai.gov.cn

The *Gucci Bamboo: Decoding an Icon* exhibition is now on show at the historic Sunke Villa, through to April 20. [Photo/Changning district information office]

Italian luxury fashion house and goods retailer Gucci's exhibition, Gucci Bamboo: Decoding an Icon, is now open at Sunke Villa, in Shanghai's Changning district.

It spotlights the evolution of the iconic Gucci Bamboo 1947 handbag first made in that year.

A key event in the 2025 First in Shanghai campaign, the exhibition boasts seven themed rooms, blending heritage with innovation. Highlights include AI-generated bamboo visuals, a deconstructed view of the famous handbag's 428-step creation process and a recreation of the Florence-based Gucci ArtLab.

The exhibition reveals the intricate craftsmanship behind the famous handbag through a dissection-style display and interactive microscope — showcasing the 13-hour, 428-step process involved in its creation. [Photo/Changning district information office]

One room recreates Gucci's ArtLab workshop — located in Scandicci, Florence — with videos illustrating the rhythmic, hands-on techniques artisans use to shape and polish the signature bamboo handles. [Photo/Changning district information office]

Other spaces explore the bag's 70-year history, digital reinterpretations of Gucci prints and futuristic AI-generated art. A final area playfully integrates the bamboo handle into vintage gym equipment, symbolizing the fusion of tradition and modern energy.

Visitors can also browse current and rare handbag collections and join a sachet-making workshop (reservation required).

When: 11 am to 8 pm, now to April 20

Where: Sunke Villa, No 60 Panyu Road

Note: Make a reservation via Gucci's WeChat mini program before your visit.

Source: Official WeChat account of Changning district information office at "shchangning"

Italy's Gucci holds exhibition at Sunke Villa in Shanghai

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