Shanghai's Yangpu district has become a haven for kawaii lovers as Sanrio, the global lifestyle brand behind Hello Kitty, hosts a pop-up event on Daxue Road's weekend pedestrian street.

Covering 3,000 square meters, the themed street transforms Daxue Road into a pastel-pink fan zone, with charming decorations and immersive scenes. Visitors are welcomed by Sanrio's beloved characters, from the iconic Hello Kitty to the mischievous Kuromi, all set against a dreamy backdrop of soft colors and whimsical designs.

Step inside, and it feels like entering a real-life fairy tale. Fans can also take part in on-site activities to collect exclusive, limited-edition merchandise.

If you go

When: Aug 9 to 10, Aug 16 to 17

Where: No 40 Daxue Road, Yangpu district

Getting there: Metro Line 10, Jiangwan Stadium Station

Source: Official WeChat account of Shanghai Yangpu Media Center at "shanghai-yangpu"