Global Harbor mall in Putuo district hosted its annual theatrical extravaganza, Drama Harbor, on Dec 24. The Shakespeare-themed production combined the mall's commercial atmosphere with contemporary theater, creating a seamless fusion of art and commerce for the public.

Breaking away from traditional viewing formats, the show adopted a "full immersion, multi-narrative" approach, transforming the mall into an open theater. Performances unfolded simultaneously across seven locations, allowing audiences to move freely between artistic scenes and commercial corridors.

Visitors experienced the story firsthand while enjoying a dual immersive theater-and-shopping journey. Following the performance, an interactive parade featuring hidden surprises and exclusive gifts further enhanced engagement through multi-layered experiential design.

Global Harbor said it aims to empower commerce through art, with the goal of establishing a city-level cultural destination and offering an innovative model for the evolution of modern urban commercial ecosystems.

On Dec 25, PartyDay, an 8,500-square-meter sports and entertainment space, opened on the mall's fourth floor. Featuring more than 80 cutting-edge interactive attractions, PartyDay redefines indoor amusement by combining sports, technology, gaming, and immersive themed environments.

Global Harbor will also roll out the second wave of its year-end promotions, offering group-purchase discounts across high-end beauty, fashion, and children's brands, providing consumers with tangible savings.

Source: Official WeChat account of Shanghai Putuo Media Center at "shputuo"