TX Huaihai Youth Energy Center adopts a curated retail model, which blends art and culture with shopping. [Photo provided to International Services Shanghai]

TX Huaihai Youth Energy Center, a cultural and creative hub in Shanghai, is a collaboration between two leading Chinese retail giants – Bailian Group and Urban Revitalization Force (URF) Group. The mall adopts a curated retail model, which blends art and culture with shopping to create a unique brand atmosphere and customer experience.

TX Huaihai Youth Energy Center consists of three types of exhibition spaces: public, commercial retail and themed. [Photo provided to International Services Shanghai]

According to Sezto Man-chung, the founder of the mall, curated retail differs from traditional retail in that it emphasises the integration of content, space and products rather than merely selling goods.

The mall consists of three types of exhibition spaces: public, commercial retail and themed. Each space displays various aspects of art, culture and lifestyle, such as digital art, sustainable fashion, urban design and cross-border collaboration.

TX Huaihai Youth Energy Center creates a unique brand atmosphere and customer experience. [Photo provided to International Services Shanghai]

The mall has won acclaim from local consumers and social media users, who have lauded its creative and diverse offerings. The mall has also stirred sensation on platforms such as Xiaohongshu and WeChat, where many users have posted photos and videos of visiting the mall.

Address: No 523 Middle Huaihai Road, Huangpu district

Open: 24/7

Source: Shanghai Municipal Commission of Commerce